Bikini Babes and Kiteboarders - Selling products since 1999
What comes shortly after a booming new sport hits Australian shores? Big brands cashing in on them! Coca-Cola have a history of choosing watersports like windsurfing and surfing to sell their products, so in the late 90’s their attention was turned in the direction of the nearest beach where kiteboarders were sweeping the bikini girls off their feet. Thanks to their huge moves, snazzy kite pants and biceps the size of small mountains – everyone loved watching kiteboarders. They still do!
Watch this old Coca-Cola commercial from 1999, featuring some of the classic equipment and tricks from the very first days in kiteboarding.
PS. For those who missed that whole phase, kite pants are the long pants you see these guys wearing in the commercial. Yes, kiters wore long baggy pants in the water. No, nobody knows why we all wore them. Yes, everyone wore them in the early 2000’s.
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